The next big gimmick or a brand defining winner? Video marketing for law firms is a relatively new weapon in the legal marketing armoury. It’s catching on pretty quickly.
Yes, of course, there has been a lot of hype about it in recent times. Let’s see if it all stacks up and if you will get a return on your investment.
At LawWare, our website homepage has a link to a video front and centre. That’s no coincidence; there are a number of compelling reasons for it:
These figures are not just plucked out of thin air. They are backed up by empirical evidence from Marketing Sherpa. With video production becoming more cost-effective and easier to create, the case for its use by law firms is growing daily.
There is a whole raft of reasons for this. Videos can be easily produced to accommodate and answer the specific needs of your client groups. The style of the video can also be adapted to fit your branding and the business culture you wish to promote. The play button on your homepage is a very engaging call to action – take a look at these statistics:
Here are 8 of the key benefits of video for your firm.
It really is as simple as this: video is your virtual shop window. A well-presented, engaging virtual storefront attracts attention and will be remembered. For that matter, try placing a monitor with a promotional video in your physical High Street office window and see what happens.
Even if you fancy yourself as the next Stanley Kubrick or Steven Spielberg, think hard before going down the DIY route. I could mention a number of law firms who tried DIY… but let’s draw a curtain of charity over those stories! You need professional help from a recognised production company.
These are the key things to bear in mind:
Always remember, video is an investment in your brand. As such, it should be consistent with your brand values and practice ethos. Video marketing needn’t cost an arm and a leg and should provide an excellent return on investment for your business.
© LawWare Limited 1995-2018
Our clients range from small start-up legal practices to multi-partner, multi-site firms.
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