The next big gimmick or a brand defining winner? Video marketing for law firms is a relatively new weapon in the legal marketing armoury. It’s catching on pretty quickly.
Yes, of course, there has been a lot of hype about it in recent times. Let’s see if it all stacks up and if you will get a return on your investment.
At LawWare, our website homepage has a link to a video front and centre. That’s no coincidence; there are a number of compelling reasons for it:
These figures are not just plucked out of thin air. They are backed up by empirical evidence from Marketing Sherpa. With video production becoming more cost-effective and easier to create, the case for its use by law firms is growing daily.
There is a whole raft of reasons for this. Videos can be easily produced to accommodate and answer the specific needs of your client groups. The style of the video can also be adapted to fit your branding and the business culture you wish to promote. The play button on your homepage is a very engaging call to action – take a look at these statistics:
Here are 8 of the key benefits of video for your firm.
It really is as simple as this: video is your virtual shop window. A well-presented, engaging virtual storefront attracts attention and will be remembered. For that matter, try placing a monitor with a promotional video in your physical High Street office window and see what happens.
Even if you fancy yourself as the next Stanley Kubrick or Steven Spielberg, think hard before going down the DIY route. I could mention a number of law firms who tried DIY… but let’s draw a curtain of charity over those stories! You need professional help from a recognised production company.
These are the key things to bear in mind:
Always remember, video is an investment in your brand. As such, it should be consistent with your brand values and practice ethos. Video marketing needn’t cost an arm and a leg and should provide an excellent return on investment for your business.
© LawWare Limited 1995-2020
Our clients range from small start-up legal practices to multi-partner, multi-site firms.
Another great customer service experience from LawWare. My laptop had to be stripped back to factory settings as part of a repair - taking hours! In contrast, restoring LawWare took one phone call to the support team and I was up and running in 6 minutes. If only everything was so easy!
As the first commercial user of LawWare back in 1998, we have had no hesitation in remaining with the product through its development. We thoroughly recommend it to any firm looking for a practice management system.
The helpdesk is exceptionally good. Whatever the query there is always a human being there to help. No leaving messages or being advised to go to a website. The best computer service for solicitors I have ever used!
The linking of documents and casefiles saves so much time! I have experience of several accounts packages and I like that LawWare is simple to use and easy to learn. Support is quick and effective and staff are helpful and courteous.
I have worked with a number of Case Management providers over the years but have not come across anything with the attention to detail and thoroughness of LawWare. My colleagues and I have not been disappointed.
I can’t imagine trying to be a law firm in the 21st Century without 21st Century IT systems. Having a ‘single system’ that underpins all the work, whether we are in the office or out, is an integral part of what we are building.
The level of support is the main benefit using this system. The system itself once you have had training is simple and easy to use. We have a great relationship with LawWare and the ongoing support is second to none.
Significant preparation was required to configure and import the data from our old firm. We had to get all clients onto the new system and then learn how to use it. We just find it very easy to use, much easier than our old system.
Being a busy litigator with a growing firm it is incredibly useful to be able to view my files from any location with some form of internet connection. I am a fan, and want to keep working with LawWare to make a good product great.
The switch to the new LawCloud system, which is still on-going, has gone very well. We found the LawWare team without exception to be very helpful and knowledgeable. All queries are followed up and dealt with promptly.