Facebook marketing is often underutilised by many law firms. It will give you a distinct edge over your competition if you choose to be active on the platform. It’s a relatively simple method of developing strong relationships and a trustworthy, credible online presence.

All of the above is what is known as the “organic” approach. You can go beyond this by using Facebook advertising to drive potential clients to you. I’ll take a look at how to go about that in my next article.

Mike O’Donnell, December 2018.